The "About" Article

The “about” article is similar to the “list” article in that it consists of several aspects of the same topic. The main difference is that in an “about” article, all sections or points are aimed at further describing, explaining, or informing about your topic. This can be done with any topic. Take, for example, spaghetti: the different sections might include 1) the history of spaghetti; 2) the ingredients and/or different kinds of spaghetti (i.e., white, wheat, whole grain, etc.); 3) nutritional value; 4) how it is made; and 5) how it is eaten. Some of the sections in an “about” article can be turned into other articles more easily than others. Back to the spaghetti example: from the how it is eaten section you could write articles that include recipes for spaghetti sauces; the nutritional value section however, is more limited.



“About” articles are easy to produce because you simply need to follow a basic formula: introduction, 3 – 5 sections in the body, and a conclusion. Do your research and collect information from at least 3 different sources. Then read through the information you have and mark possible headings or sections in the margins. Next, go back through the research and write out your different sections as individual paragraphs. Heading your sections is an attractive stylistic feature because it makes the article easier to read. It also helps you incorporate keywords for SEO purposes. Once you have the body written, write your introduction and finally, the conclusion.


It is best to include your sources in an “about: article, so between the conclusion and your bio box, list your references. If possible, sent an email or leave a common on the site of the authors you referenced so they know you’ve linked to their work in your article. Not only is this a courteous gesture, it invites them to check out your blog and/or website and potentially opens up their whole circle of influence to a connection to you and your services.


Following are some “about” articles that serve as good examples for you as you work on crafting your own.

Elegant Aging - Growing Deeper, Stronger And Wiser In Your Years

All About Thai Curry

Baking with Flaxseed